Philosophy
fighting demons ©1993.
pure xi is a streetwear brand where pearls of Arabia meet the land of the rising sun, based in the United Kingdom.
pure xi first launched in June 2014, and after a long hiatus, has returned in 2022.
Our vision is to now walk the road to awe, taking note of the signs and wonders of The Creator, throughout the natural Earth and wider universe
A reminder for what was once forgotten,
Yahya ibn Muadh said:
“You hope for salvation but do not tread its path. A ship never sails upon dry land.”
[Rawdatul-uqalā, (Page: 284)]
Thank you for your time